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Google's Biggest-Ever Change To AdWords

Google's Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers

The "biggest-ever change to AdWords" (Google's words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks.

Are Enhanced Campaigns a step in the right direction for search advertising or do they make the experience worse? Let us know what you think in the comments.

Google announced Enhanced Campaigns in February calling it a first step in more smartly managing ad campaigns in a multi-device world.

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