Google's Biggest-Ever Change To AdWords

Google's Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers

The "biggest-ever change to AdWords" (Google's words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks.

Are Enhanced Campaigns a step in the right direction for search advertising or do they make the experience worse? Let us know what you think in the comments.

Google announced Enhanced Campaigns in February calling it a first step in more smartly managing ad campaigns in a multi-device world.

DoubleClick Reporting By Device Type

DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare them among

What are Search Engines?

What are Search Engines?

Search engines are specialized websites designed to help people find the information they need quickly and easily on the internet. While each search engine (e.g. Google, Yahoo!Search, etc.) have different approaches to data gathering, they all perform three core functions:

• Searching or surfing the internet based on important words;
• Keeping an index of what they find and where they found them; and
• Allow users to look for words or combinations of words on their site.